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In its broadest sense and from the perspective of a Christian, the term "pagan" may apply to any non-Christian. However, Christians prefer to refer to all non-Christians as unbelievers or "the lost" rather than a seemingly harsh term such as "pagan."
Authentic Christians don't view unbelievers as "bad" people or people worse than Christians. Christians view unbelievers as people in need of being shown the "Good News" of Jesus Christ. Someone has said that Christians are just "thirsty people guiding other thirsty people to water."

Yes, historically, and in some places currently, some Christians have viewed unbelievers at best as ignorant people and at worst as people who are evil and ought to be forced or killed into believing. None are Biblical perspectives on how Christians ought to view unbelievers. In fact, the New Testament clearly states that if there is to be any judging, Christians are to judge one another and not judge people outside the Church.

Narrowing down the term "pagan" just a bit and it applies to any non-monotheist, in other words everyone who isn't a practicing Christian, Muslim, or Jew. To a Christian, Jews and Muslims have the "one true God" part right but they're on the wrong track relative to the major precepts of salvation.

Jews adhere to the Old Testament but they deny the Messianic and Prophetic claims of Jesus Christ. Muslims adhere to the Old Testament but they replace Isaac with Ishmael as Abraham's blessed son. Muslims accept Jesus as a prophet but they deny his deity.

As with all worldviews, paganism comes in many "flavors" and varieties. That would include deists, atheists, and humanists to name a few.

Narrowing it down further and "pagan" applies to people who practice paganism as a religion or the neo-pagans. Christians, Jews, and Muslims would all agree that pagans are people who deny the one true God and instead worship other gods. Neo-pagans practice some form of polytheistic or naturalistic religion.

Wicca is a form of neo-paganism and is merely another name for witch or witchcraft. Though its usage has seen a revival of sorts, the term Wicca is not new; "Their pretenders to witchcraft were called wicca...." (History of the Anglo-Saxons 1852)

Witches and Wizards are sometimes thought of in connection with Satanism however they are usually unrelated. Wiccans venerate two gods; one male and one female while many Satanists deify Satan.

Druidism is another pagan tradition that seems to have had a resurgence of sorts and is a form of naturalistic religion.

It should be note that all worldviews have adherents all along a continuum of "cold to hot" or "lip-service to
fanatic." Most people of any religion fall somewhere in the middle.

Sure, there are evil people in all religions; they are the minority and are clearly known by all. Most people are just people.

Authentic Christians view non-Christians as people just the same as they. The difference being that Christians "once were blind but now they see" and "once were lost but now they're found."

They want only to share with other people the one who found them and gave them sight; Jesus Christ.

Catholic Encyclopedia
Google Books
Walter Martin: The Kingdom of the Cults